This isn't about being a cynic. It’s about being a skeptic.
There’s a jar of honey at your local grocery store with a green USDA Organic seal on the label. It costs about 40% more than the honey next to it. You grab it, because you’re trying to do the right…
Pick up almost any bottle, can, or carton in your kitchen right now and there is a good chance you will find citric acid in the ingredients list. Pasta sauce, soda, energy drinks, vitamins, canned tomatoes, salad dressing. Most people…
There is a word making the rounds on social media right now: epigenetics. If you have spent any time in wellness spaces online, you have probably seen it attached to something that sounds deeply alarming. A trauma-informed life coach telling…
Back in the day, if a guy wanted to sell you a miracle tonic, he had to stand on a literal wooden crate and shout at people passing by. If the tonic didn’t work, or made your hair fall out,…
The wellness industry is worth $6.8 trillion. Let that land for a second. That’s trillion, with a T, which makes it roughly four times larger than the entire global pharmaceutical industry. It has doubled in size since 2013 and is…
Back when I was a kid, if you wanted the news, you had to wait for the paper to hit the porch or sit through the 6:00 PM broadcast with a guy in a suit who looked like he had…
Back in the 80s, if you wanted to get people riled up about their health, you had to buy a 30-minute infomercial slot at 3:00 AM or get a column in a tabloid sold next to the chewing gum at…
Back in the day, if someone told you a lie, they had to look you in the eye to do it. You could usually tell they were full of it because their ears would turn red or they could not…
Wait, don’t tell me. You just read a headline that made your blood pressure spike, and now you are ready to march on the capital of a country you could not find on a map. I get it. Back when…
If you have spent more than five minutes on TikTok or Instagram Reels lately, you have probably noticed a pattern. Some guy in a rented kitchen is leaning into a microphone, whispering like he is sharing a state secret, telling…